Gold Key Media receives ABC accreditation for Bulk Distribution

Gold Key Media has been accredited as an associate member by ABC, the industry body for media brand measurement in the UK.

Gold Key Media receives ABC accreditation for Bulk Distribution

Their associate member status confirms that Gold Key Media is compliant with ABC’s industry agreed standards for Bulk Distribution.

Gold Key Media is one of the world’s largest distributors of newspapers and magazines in both print and digital format to the leisure, corporate and travel sectors.

As an ABC Associate, Gold Key Media demonstrates that the processes it uses meets industry-agreed standards. This is a significant benefit to UK publishers who look to their suppliers to deliver accurate data and information in accordance with ABC standards, says Gold Key Media.

Customers using Gold Key Media to deliver their campaigns will be able to obtain independently audited figures from ABC.

Duncan MacGillivray, Deputy Managing Director of Gold Key Media said: “We have worked closely with the ABC for over 15 years to ensure all our processes and systems are compliant with the industry requirements. The relationship has been mutually rewarding, helping both businesses develop these processes and adapt to the ever changing demands of this dynamic industry. Accreditation is the logical step in further cementing this close and productive relationship, and we are delighted to continue our work with the ABC to ensure industry standards are maintained. This comes hot on the heels of the accreditation we achieved for our Digital Entertainment Platform – further demonstrating Gold Key Media’s commitment to ensuring publishers have a trusted partner to help them find and retain readers and audiences.”

Jan Pitt, Commercial Director at ABC, said: “Congratulations to Gold Key Media for achieving ABC accreditation as a Bulk Distribution Associate. Through ABC accreditation, they’re able to demonstrate both their expertise and commitment to working to industry agreed standards on behalf of their publishing clients.”

Links: Gold Key Media