Air Business, a global distribution, subscriptions and e-commerce management company, has announced it has been selected to be the distribution partner for NME’s relaunched print magazine, available this summer. Air Business says it has been selected by NME due to its history of distribution management for numerous publications and handling mailing worldwide.
The early 2000’s was a challenging time for printed magazines as many publications chose to move away from print and over to digital distribution methods. There has, however, always been a demand for print magazines as some readers still enjoy flicking through pages and experiencing the look and feel of a physical magazine in their hands, added Air Business.
NME ceased printing of their magazine to focus predominantly on digital releases in 2018 but the brand has taken the positive decision to return to print for 2023. Their multigenerational audience are not 100% digital natives and still care about the quality of experience that only physical media can bring.
“Print has always been a cornerstone of the NME brand, and we are thrilled to announce the return of an icon,” said NME Networks’ chief operating & commercial officer of NME Networks Holly Bishop. “Our new global magazine will curate the very best of NME; championing emerging artists and bands and serving as the definitive voice in pop culture.”
Paul Hatch, group customer director at Air Business, added: “We are delighted at the return of NME to print and to be involved in the relaunch of such an iconic brand as their distribution partner.”
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