The addition of 30 premium titles to PressReader, including Lonely Planet Traveller, BBC Music and Top Gear, is indicative of Immediate Media’s innovative approach to developing brands across platforms and its pursuit of larger, more engaged audiences, says PressReader.
“Immediate are renowned for producing compelling content that enhances the way people engage with what they love,” said Kevin Curtis, head of mobile apps and partnerships. “Our digital revenues are accelerating and our world-class content is driving this forward across new platforms. PressReader will be an important vehicle to help continue this growth.”
PressReader was one of the pioneers of the all-you-can-read model and now offers over 4,000 magazines and newspapers on its platform, with 540 publications from the UK.
“We are beyond thrilled to welcome Immediate Media and their high-caliber titles to our growing roster of magazines,” said Nikolay Malyarov, chief content officer at PressReader. “They have received great recognition for their forward-thinking digital vision and we are honoured to have been chosen as a partner on their journey from legacy to legendary.”
PressReader delivers publisher’s content to a global audience of over 250 million people that have sponsored access to PressReader at over 15,000 hotels, libraries, airports, cruise ships and cafes around the world, says the company.