NEWS 

Immediate proposes to integrate Hubert Burda UK

Immediate Media Co has announced a proposal to integrate Hubert Burda Media UK (HBUK) into its Bristol business.

Immediate proposes to integrate Hubert Burda UK
Tom Bureau: “The Hubert Burda Media UK brands very much complement our strategy of focusing exclusively on special interest content and communities.”

Hubert Burda Media UK publish four home interior brands: monthly consumer brands, HomeStyle and Your Home, specialist homes title Essential Kitchen Bathroom Bedroom (EKBB) and kitchen and bathroom trade title, Essential Kitchen & Bathroom Business (EKBBusiness). It also publishes two websites: kbbdaily.com, an online hub for kitchen and bathroom suppliers, and KBBArk.com, which connects homeowners with kitchen, bathroom and bedroom design professionals.

Immediate have been owned by HBUK’s parent company Hubert Burda Media since 2017. The proposal will see the production of the HBUK brands transfer to Immediate’s Bristol office where they will become part of its Bristol Specialist portfolio, with titles including Immediate’s existing homes and interior brand, Homes & Antiques.

Tom Bureau, Immediate Media CEO, says: “The Hubert Burda Media UK brands very much complement our strategy of focusing exclusively on special interest content and communities. We believe the proposal to integrate these brands into Immediate Bristol will maximise their long-term potential through being part of a bigger portfolio of home interest and lifestyle brands, taking advantage our existing systems and resources, and closer collaboration with our editorial and commercial teams to help drive further growth.”

Immediate is home to some of the UK’s best-loved brands, including Radio Times, BBC History magazine, Mollie Makes and Hitched, engaging over 26 million passionate consumers each month, offering them world-class content and innovative new products and services, including e-commerce and TV shopping. Immediate was named Digital Publisher of the Year at the 2017 AOP Awards.