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KM Group launches new local website has been created to serve residents of Sittingbourne and surrounding areas as a complement to the local paid-for newspaper edition of the same name.

The site shares the features of other KM Group local sites, including breaking news, sport, dedicated community news pages and a direct link to the e-edition of the free local newspaper, Sittingbourne Extra.

KM Group's Swale editor Matt Ramsden says: "The launch of is an exciting development for readers and advertisers.”

"We aim to make it the number one site serving the greater Sittingbourne area - a one-stop-shop for everyone's news, sport and advertising needs. A great complement to the service we provide in the Sittingbourne Messenger and Sittingbourne Extra each week."

Visitors will be able to share stories on Facebook, Delicious, Digg, reddit and Stumbleupon and can even opt to be kept up to date with site developments by following Sittingbourne Messenger on Twitter. Tweeters will receive regular updates about site content and the week’s newspapers.

Developed using KM Group’s new content management system (Immediacy), the website’s flexibility means more promotional opportunities for advertisers and Google optimisation means great potential for awareness of advertising.

According to KM Group, an audit by ABCe showed that KM Group websites received more than 4,200,000 page impressions from 286,500 unique users in February.