Anna joins from MediaCom, where she was previously Associate Director of Real World Insight.
Anna will lead Magnetic’s research department, which is currently working on a study exploring the evolving role that premium content plays in consumer lives to be published in the autumn.
Commenting on her appointment, Anna said: “The evolution of the magazine media industry, its welcoming brand environments and multitude of marketing opportunities are what really excites me about joining. I look forward to working with Magnetic’s stakeholders and agency customers to produce useful insight that demonstrates the growing power and influence of magazine media.”
Prior to joining MediaCom, Anna was Head of Insight for Rise Communications and also held the position of Consumer Insight Manager for Carat Insight.
Her appointment follows the news that both David Brennan from Media Native and Lizzie Rankin from Kantar Media are working as part of Magnetic’s research team.
Sue Todd, Chief Executive, Magnetic, said: “As Magnetic looks to help agencies and customers better understand the growth in demand and influence of magazine media content, Anna is a key hire. The experience she brings from her time at MediaCom and Carat will be crucial and this appointment, as well as our upcoming study, demonstrates our commitment to creating the best possible insight to help advertisers get the most from the unique engagement opportunities available within magazine media.”