Marie Claire appoints new Digital and Online Editor

Marie Claire, IPC Southbank’s flagship women’s glossy, has announced the appointment of Helen Russell as digital and online editor.

Helen Russell (pictured) is an experienced journalist and editor who has worked on national consumer titles both in print and online. Most recently channel editor at BSkyB, Helen’s previous positions include deputy editor at AllAboutYou, features editor on the launch of Grazia India, editor at Tatler Asia, and associate editor on Top Sante.

In her new role Helen will be responsible for the day-to-day running of as well as overseeing the new Beauty Genius app and other digital developments. She will report to Marie Claire editor-in-chief Trish Halpin.

Trish Halpin says: “Helen impressed us with her extensive print and digital experience as well as her insight into the Marie Claire woman. I look forward to working with her on all our exciting digital plans for 2011.”

Helen adds: "I am delighted to be joining IPC and to have the opportunity to work on such an iconic brand. I have always been an enormous fan of Marie Claire’s intelligent, heartfelt approach and really admire what the team have done with I'm looking forward to building on existing relationships, getting to know the readers better and helping to take the site to even greater heights."

Helen joins as the site is attracting record numbers, pulling in 1.1million unique users and 17 million page impressions (Source: Omniture, October 2010). The unique user figure represents an annual increase of 91%, says IPC.

In addition, Marie Claire has launched its first app, Marie Claire Beauty Genius, featuring more than 60 minutes of exclusive bite-sized how-to videos, presented by top make-up artists and stylists, including renowned celebrity make-up artist Jackie Tyson. The app is currently Apple’s App of the Week.

Helen takes up her new post on 22 November 2010.