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MediaCom partners with Time Inc UK for Apple News Launch

Time Inc UK has secured a significant deal with MediaCom as a launch partner for Apple News to promote its client Sky Box Sets exclusively across NME and Uncut.

The exclusive campaign will run until the end of the year in all available iAd formats and promote Sky’s On Demand Box Set autumn/winter promotions, showcasing series including ‘Mad Men’ and ‘The Blacklist’.

Katy Eckersley, Digital manager, MediaCom says: “We are hugely excited to be one of the key launch partners of Time Inc UK and its exclusive integration in the much anticipated and revamped Apple News app. We are always looking for ways to remain at the cutting edge of innovation and this provided a perfect opportunity for us to showcase the premium range of Sky Box Sets within Time Inc UK’s breadth of editorial environments. Our ongoing relationship with Time Inc UK and Apple meant we could move very quickly to leverage this opportunity and we await the results of the campaign and app uptake with excitement.”

Mike Newcombe, director of Mobile Advertising, Time Inc UK adds: “We are delighted to be working with Sky as launch sponsors for our debut on Apple News. This is a hugely exciting time for NME post re-launch and Sky fits perfectly with its existing and new user base, and across our wider entertainment portfolio. Apple News has the potential to be one of the most significant personal news aggregators ever built and the ideal environment to reflect both Time Inc. UK’s immersive, rich content, alongside like-minded advertisers that our audience love - all being one click away from inspiration to purchase over the crucial retail period.”

As one of the first publishers to partner with Apple News, Time Inc UK is making over 25 brands available from launch with a host of new digital advertiser and sponsorship opportunities, say the publishers.