Mediaocean and Boostr Partner to Accelerate Deal Workflow

Boostr, a provider of advertising management software, has announced a live integration with Mediaocean, an omnichannel advertising platform.

Mediaocean and Boostr Partner to Accelerate Deal Workflow

The integration will enable more efficient deal flow management for media sales and ad operations teams.

It will enable automated RFP and I/O receipt and response and streamlined first- and third-party delivery updates, saving ad sales teams 12 hours per deal and helping publishers get paid faster, says Boostr.

According to the two companies, the integration between Boostr and Mediaocean’s buyer workflow (Prisma) provides value across the deal lifecycle:

  • RFP: Media sales teams can receive and respond to RFPs within Boostr without filling out agency Excel templates. (This part of the integration will be available in mid-Q2.)
  • I/O: Agency I/Os and revisions are automatically imported and linked to publisher IOs for better delivery tracking. Publishers can respond to Mediaocean agency orders directly from Boostr.
  • Campaign Delivery: Publishers can automatically submit their first-party delivery data (instead of manually creating and uploading reports) and receive third-party delivery data back from Mediaocean, enabling faster campaign optimisation and yield improvements

“We’re excited to help publishers and agencies transact in a modern, automated way with this groundbreaking integration with Boostr. We’ve been impressed by Boostr’s ability to innovate quickly for its clients and look forward to helping buyers to transact more easily with Boostr’s premium, omnichannel publishers,” said John Nardone, President of Mediaocean.

Patrick O’Leary, Founder and CEO of Boostr, said: “Everyone understands the traditional Insertion Order business is riddled with too much complexity, manual work and error prone activities. While many in the industry are talking about future plans to address these challenges, we are already live with this partnership, making the deal lifecycle simpler for all our customers, starting today.”

Publishers like VICE are already using this new integration to streamline their deal workflow: “This integration provides huge potential efficiencies for our Media Planning, Ad Ops and Finance teams. Being able to automatically access third party delivery data instead of having to pull reporting and manually enter each time will shave days off our month-end close process,” said Chad Lewis, VP of Sales Ops & Analytics at VICE Media Group. “Having precise monthly actuals almost immediately makes it much easier for us to invoice, which is critical in any economic environment.”

You can find out more about Boostr in our Publishing Services Directory.

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