Mortons acquires Back Street Heroes

Back Street Heroes, a leading custom bike magazine, has joined the stable of motorcycle publications at independent publisher Mortons Media Group.

Back Street Heroes, described by its editorial team as ‘a rock ‘n’ roll biking mag for hard-core customisation fans’, will sit within the company’s portfolio alongside brands such as Classic Bike Guide, Motorcycle Sport & Leisure and Classic Motorcycle Mechanics.

Mortons’ publishing director Dan Savage said: “We’re delighted to have completed the acquisition of Back Street Heroes from Ocean Media, and we look forward to building on the 30 years of success it has already enjoyed.”

Each issue covers technical information on a range of vehicle modifications and custom bike-building styles, but also documents the subculture associated with the scene.

Dan continued: “Adding a title to our range which looks in such detail at the lifestyle associated with custom-bike ownership adds yet another dimension to our current offering.

“Our publishing efforts mean we are already active at the grassroots across all makes, models and eras of bikes, as well as being regular attendees of several major motorcycle events. We look forward to extending this knowledge and expertise to Back Street Heroes which already has close ties with some of the leading custom shows in the UK.”

Along with the publication’s assets and archive, the current editorial, design and advertising teams will move will the title, although they’ll continue to work across the UK. Subscription, circulation, marketing and all other logistical operations and activity will be based at Mortons’ offices in Lincolnshire.