The September / October issue of InPublishing magazine was mailed out last week. Here are some of the takeaways and highlights (all the links are to our digital edition):
- The key to success in regional, indeed, any publishing, is producing brilliant journalism, beautifully written and properly punctuated. (Ray Snoddy interviews Yorkshire Post editor James Mitchinson)
- What are portrayed as prudent financial management measures when practiced in the West are often held up as evidence of basket-case mis-management when practiced by African countries. (Omar Ben Yedder on media double standards)
- Early optimism that on the internet, truth would always bubble to the surface, has proved sadly misplaced, says Dickon Ross.
- “Publishing’s difficulties stem in part from delivering endless content as opposed to a series of read-me-now events.” (Andy Cowles)
- Practice makes perfect: rehearsals and tech run-throughs are just as important for virtual as for in-person events. (Carolyn Morgan)
- When prospecting for new subs: Jess Burney’s advice is to “invest in data and analytics capabilities and creative content marketing.” (Subs special, part 1)
- Onboarding tip: nail that all important first communication with a new subscriber. (Subs special, part 2)
- Q: When is the best time to kick off your renewal series? A: Day 1 of the new subscription. (Subs special, part 3)
- Local newspapers need to look beyond ‘news’, according to Matt Kelly.
- The correct division of time & effort between new subs acquisition and renewals is… 50:50, says Jo Adams.
- Alan Geere shines his spotlight on country magazines.
- Government funding of the media could lead to an Orwellian ministry of truth, according to Ian Murray.
- “The successful publisher in 2022 will need a smorgasbord of revenue streams,” says Peter Sands.
- An ability to launch, experiment and reinvent continues to serve Anthem Publishing well, says Jon Bickley.
- “The decline in county cricket coverage is a reflection of the decline in investment in journalism in regional papers.” (quote in Jon Griffin article)
- “If the government stands accused of being ill-prepared for this pandemic, then the news media is equally charged.” (Neil Fowler)
- “There will be content of enormous value in every publisher’s archive.” (Sam Kinchin-Smith)
- “The overall picture is that the industry is still in the middle of a fundamental business reboot.” (Jim Bilton)
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