ATG Media, who work on over 90 magazines, have been contracted to work on four new titles which sees their core business grow year on year. Black Beauty and Hair, a leading women’s title in the sector, Primary Times South West aimed at parents, Steam World for the nostalgic and Athletics Weekly are now all using ATG Media’s design and production services.
All four titles are very different and follow on from a number of new business wins over the past year including a number of membership magazines and content publishing work, says the company.
Mike Barnes, consultant to ATG, puts it down to a shift in the market: “Most publishers want to see efficiencies with no loss of quality. A staff overhead is one of the most expensive areas of running a business and especially with shifting workload. A business like this delivers flexibility, quality and takes away uncertainty at a lower cost.”
Rob Tipping, Managing Director, says: “Our core business is also growing as established publishers explore new titles and extra editions. There is quite a lot of magazine re-design and refresh going on alongside internal publisher re-structuring which allows us to fill a service need.”