Olive magazine unveils new look

Immediate Media Co has announced a new look for olive magazine, now created by the same team as BBC Good Food.

Olive magazine unveils new look
Christine Hayes: “We’ve been talking and listening to our readers and re-worked the magazine from top to toe.”

Following an extensive period of research and development, says Immediate Media, olive’s content has been refreshed with a cleaner design and easier navigation, including new fonts, a fresh colour palette and an exciting broader range of content.

Editorially the content is focused around three new sections COOK, DISCOVER, UNWIND to showcase expertly-tested recipes and interiors inspiration to make the most of your time in the kitchen.

According to the publishers, key changes include:

  • COOK - Elevated mealtimes using seasonal produce and exciting, accessible ingredients, plenty of flexitarian options, a focus on eating healthily and brilliant bakes.
  • DISCOVER – Providing readers with the inside track on the latest trends - from fabulous restaurant recipes and regional specialties, to thrilling global cuisines.
  • UNWIND - Relaxing weekend menus to make in your downtime and interiors inspiration from contemporary kitchens.

Plus INSPIRATION: 11 new ways to make the most of the month ahead including new ingredients to try, small producers to support and the smartest shortcuts.

Immediate Food Group Editor-In-Chief, Christine Hayes, says: “The olive brand has had a record-breaking year in 2020, increasing its reach across all platforms, with an impressive ABC growth. We’ve been talking and listening to our readers and re-worked the magazine from top to toe with a new, vibrant aesthetic, giving olive the competitive edge on newsstands and providing an opportunity to grow our audience of passionate foodies. is now the third biggest food website in the UK achieving a record breaking 8.3million global page-views.”

Immediate Food Group Commercial Director, Simon Carrington, adds: “After a strong year in 2020 across all our platforms, we’ve re imagined our magazine with the intention of broadening our audience and growing both olive and our food portfolio market share in 2021.

“We believe that the changes that we have made will appeal to a broader audience of food enthusiasts both at newsstand and for our loyal subscribers where we have seen tremendous growth. This will also strengthen our position with commercial partners.”

The new-look olive magazine is on sale now, priced at £5.25 and is supported by a digital, social and print marketing campaign.

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