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Online national news brands gain extra 3 million daily readers

National news brands’ daily online readership grew by an extra three million people compared to the same period last year, according to Newsworks’ analysis of the latest PAMCo data.

Online national news brands gain extra 3 million daily readers
Jo Allan: “We continue to see incredibly strong growth across our national news brands.”

This brings the total readership for national daily digital readership to 21 million, with much of that growth being driven by mobile readership, reports Newsworks.

Over the past year, the daily readership of national news brands via mobile devices has increased by 17%.

These daily digital numbers increase to 32 million – up 30% year-on-year – when the UK’s key regionals are in included in the figures, says Newsworks.

Jo Allan, managing director at Newsworks, said: “With an extra three million daily digital readers compared to last year we continue to see incredibly strong growth across our national news brands.

“This positive trend has been consistent throughout the year and once again demonstrates the nation’s appetite for trusted, accurate and reliable news sources throughout the pandemic.”

Overall national news brands reach 47 million people a month, 43 million a week and 27 million Britons a day.

Merging data from the UK’s key regional titles, that numbers rise to 49 million people a month, 47 million a week and 37 million a day across all platforms.

Find out more about PAMCo here.

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