She will serve as Chairwoman during 2019-2020.
"I look forward to serving as BPA's Chairwoman over the coming year,” Sangiuliano noted. “The BPA Board consists of many great innovators within the industry and I am confident that with their expert guidance, BPA will continue to grow and thrive as an innovator to develop new and market-relevant audience measurement and verification services across multiple channels.”
Sangiuliano has been a Media Director for Pfizer since 2009. She works across Pfizer Biopharmaceuticals and Upjohn business units and has experience with over 40 Pfizer brands (from pre-launch to LOE), across multiple categories / specialties. She is responsible for Direct to Consumer (DTC), Healthcare Professional (HCP) media channels as well as leads search (SEO & SEM) for the portfolio of brands. She has led the professional media agency with responsibility for a staff of over 30.
With over 25 years of experience across multiple disciplines, including media, marketing, search, digital, multichannel, sales and strategic sourcing, Sangiuliano has won multiple awards for her work, says BPA. Prior to joining Pfizer, she held positions of increasing responsibility with Novartis and Johnson & Johnson Family of Companies.
Sangiuliano succeeds Alan Quarry, Chairman of Quarry Integrated Communications, who served as the BPA chairman from 2017-2019.