The recent changes to Google ranking rules in April earlier this year made it imperative for Pulse to have a new responsive site in place for their large mobile audience to enjoy and engage with, says Abacus e-Media. The new site, powered by Abacus’ Webvision CMS, utilises responsive design to offer an optimised mobile-first experience across all devices. The site automatically adapts to the screen size of the device, offering a seamless user experience across mobile, tablet and desktop. The new navigation is clean and clear and makes it easier for their users to access the content they want, adjusting from a mega-dropdown menu to a collapsible burger menu on mobile and tablet, allowing access to multiple depths of content, says Abacus.
Pulse is owned by Cogora and is an award-winning title, winning Business Magazine of the Year in 2014 and 2015 at the PPA Independent Publisher Awards. Launched in 1960, Pulse provides GPs with the information and support they need to treat their patients better and run their practices more effectively.