Reach announces two key football appointments

Reach PLC has announced two key appointments to lead their network of regional football brands.

Reach announces two key football appointments
Jon Birchall: “I'm delighted that Mat and Greg have accepted these crucial roles.” Photograph: Ambitious Creative Co - Rick Barrett on Unsplash

Greg Johnson, previously Editor-in-Chief of Reach site Football.London, has been named Head of Regional Clubs. Greg will be responsible for the editorial strategy on Sports content across Reach's Regional network, which includes sites such as the Manchester Evening News and Liverpool Echo.

Supporting Greg will be Mat Kendrick, who has been named Deputy Head of Regional Clubs. Mat will take up this role while maintaining his core responsibilities as Head of Football in the Midlands, where he has oversight on sports content for brands such as Birmingham Live and Nottinghamshire Live.

Mat and Greg will be working with Jon Birchall, who was recently named Sport Audience and Content Director for Reach across both National and Regional brands.

"Greg has done an extraordinary job with Football.London and is the perfect person to lead our Sports brands into the new season," said Jon. "His creative and collaborative approach will, I'm sure, further transform our incredible brands.

"In Mat we have appointed an Editor who is passionate about the power of regional sports journalism. He is a natural leader with brilliant ideas. I'm delighted that he and Greg have accepted these crucial roles."

Greg joined Reach in 2017 from football site Squawka. He said: “I can’t wait to get started working with our incredibly talented teams across regional sport to find new ways to reach fans and deliver the stories they care about around their clubs.

"Mat and I have worked closely on a number of football projects in the last three years and he is a formidable force when it comes to focusing on what readers really want to read. I am humbled to be given the chance to shape the direction of regional sport and I can’t think of a better person to bounce ideas around with and kick our plans into action.”

Mat said: “It’s a privilege to be handed this role and I’m excited at the prospect of working alongside Greg to continue the great strides Reach sport has made.”