“We have taken the view that a single, larger sailing title will benefit everyone at the present time,” says publisher Simon Temlett. “Together we are stronger.”
The new title, to be called “Sailing Today with Yachts & Yachting”, will contain the best and most popular columns and features from both brands as well as extra pages.
Subscribers to both magazines will be sent the new combined title so advertising clients will benefit from double the usual circulation for the same spend, says The Chelsea Magazine Company.
“It’s a terrific opportunity to reach twice as many sailing enthusiasts, all sitting at home with more time than ever to read magazines, but just itching to get out on the water again,” says group sales manager Jodie Green.
“This will give readers the best of both brands,” adds editor Sam Jefferson, “so they can enjoy the finest sailing writing and photography available. Whatever your favourite form of sailing, we’ll have it!”
The first new combined issue will go on sale from Friday May 1, price £4.95.
Meanwhile, the Sailing Today and Yachts & Yachting websites and newsletters will remain standalone.