Jerry Wright, the current CEO, announced earlier this year that he was stepping down from the post, after more than seven years in the role.
During Wright’s tenure, ABC transformed from a predominantly print based circulation auditor to develop multi-platform industry standards for brand measurement and verification of digital ad trading best practice, says ABC.
Redlich was an integral part of the senior director team implementing these changes and has been at ABC for 10 years, leading a 60 strong team of auditors. He will build on the work done to date, with ABC now delivering both multi-platform ‘publisher brand’ measurement and pioneering work on brand safety and viewability in digital ad trading.
Sally Cartwright, Chairman of ABC since 2010 commented, “I’m delighted that Simon Redlich will be the new ABC interim CEO. Simon has a wealth of experience at ABC and will provide much needed consistency and continuity as ABC continues to deliver to the evolving needs of the industry.”
Simon Redlich, interim Chief Executive said, “I’m excited to be taking on this role and look forward to working with the ABC team to further develop the services we offer the industry. We’ll continue to work closely with the ABC Board and committees to meet industry needs and ensure ABC is the media industry’s ‘stamp of trust’.”