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Smash Hits returns for one-off special to promote new musical

Bauer Media yesterday brought Smash Hits magazine back for a one-off special in partnership with the new West End musical & Juliet.

Smash Hits returns for one-off special to promote new musical
Abby Carvosso: “Magazines have the power to deliver high quality attention at exceptional value for advertisers.”

The special mini magazine was distributed to select London Underground stations, taking readers back in time to celebrate some of the biggest pop anthems ever.

According to Bauer, the special issue is dripping in nostalgia with all the classic Smash Hits features from a ‘5 minutes with’ interview with *NSYNC and poster, song lyrics, wordsearch, chat with Adam Lambert and Britney trivia. Jessie J also braces the epic Biscuit Tin interview.

The issue included a feature on Max Martin and more about & Juliet – driving awareness of the new West End show making its London debut this November.

The special mini mag sought to connect with travel-goers in the city through a dose of musical nostalgia and fun synonymous with the & Juliet soundtrack. The show features music of pop super producer Max Martin including songs from Backstreet Boys, Justin Timberlake, Britney Spears and Katy Perry.

Commenting on the partnership, Abby Carvosso Group Managing Director Bauer Media Advertising said: “Magazines have the power to deliver high quality attention at exceptional value for advertisers and what better way to capture attention than bringing the iconic Smash Hits back for a one-off special. This unique partnership has seen us connect with pop fanatics through the pioneering voice in pop culture to drive audiences to & Juliet.”

The full list of features in the 12pp one-off special:

  • Editor’s letter from Jordan Paramor
  • Interview with Adam Lambert
  • 5 Minutes with *NSYNC
  • *NSYNC poster
  • Wordsearch
  • Britney Spears in numbers
  • Song lyrics (I Kissed a Girl + Backstreet’s Back)
  • Biscuit Tin interview with Jessie J
  • Which 90s band would you be in? quiz
  • Feature on Max Martin
  • & Juliet ad page.

50,000 issues of the one-off special of Smash Hits were distributed to a selection of central London Underground stations brand to hand on by Frontline on 4th November – celebrating & Juliet’s West End debut at the Shaftesbury Theatre.

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