A category worth fighting for
01/05/2004
Battle for shelf space
Investing in circulation
Servicing your brand
What a few years, a few countries and a few disasters have taught me about selling subscriptions
Promoting with confidence
The big idea
Promoting Specialist Magazines
01/03/2004
US B-to-B’s: Shifting Strategies, Shifting Circulation Needs
Forward planning
Complying with the PECR
Publishing in Asia
Why is your subscription rate so low?
Simplifying international payment collection
01/01/2004
Using circulation models for subscription planning and budgeting
Promoting with the magazine
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