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Big Issue to launch in Pakistan

BBC One’s Famous, Rich and Homeless star John Bird, Founder of The Big Issue magazine, which is sold by homeless people is to launch in Lahore, Pakistan.

The Big Issue is a street magazine already sold in nine countries including England, Scotland, Australia, the Republic of Ireland, South Africa, Japan, Namibia, Kenya and Malawi.

John Bird (pictured) says “Nowhere in the world needs The Big Issue like Pakistan right now.”

The Big Issue was founded in 1991 by John Bird and Gordon Roddick, husband of the late Anita Roddick, the late founder of The Body Shop.