As part of the refresh, the visuals of the magazine have been transformed to introduce a lighter, more modern feel to the design, according to the publisher. Designers Sara Martin and Jason Morris have introduced new fonts and a brighter colour palette.
Under the guidance of Stella’s editor, Marianne Jones, the fashion content has been increased, keeping popular regular features – including columns written by Lisa Armstrong and Kate Finnigan – as well as introducing extra pages tailored to Stella readers’ needs. These include a workwear page called Office Politics, another page entitled Fashion-insta, inspired by the Stella reader’s growing love of Instagram, and a new fashion and beauty men’s column by Lee Kynaston, the award-winning lifestyle and grooming expert.
The popular Stella Loves spread will remain in the magazine but has been improved with a cleaner look, allowing for more products to be displayed.
A new Fashion Editor-at-Large, Sarah Clark, has been appointed, having previously worked for Marie Claire, Glamour and Red. She will be producing main fashion shoots for the magazine to complement those by Victoria Bain and Steph Stevens.
Titled Hit Refresh, the beauty section will now include useful round ups, beauty specials and a regular makeover slot, allowing for more products to be featured. A regular three-page health and lifestyle feature to reflect Stella readers’ ever-growing interest in diet, fitness and wellbeing trends will also be introduced.
More reads and columns have also been added - key amongst these being a new column by the mother and daughter pairing of Bryony and Jane Gordon, entitled Mum and Me. Diana Henry and Suzy Atkins will continue to contribute to the Food section of the magazine, which now has an easy to view recipe format.
Interiors has also been refreshed, making it easier to shop. Additionally, a modern, user-friendly travel format entitled The Book It List, will focus on themes such as the most stylish fashion week hotels or the best places to stay for under £300 a night.
Marianne Jones, Editor, Stella, said: “I’m so excited about this refresh, which better serves the way our reader lives her life in 2015. The Stella woman is a super engaged, confident consumer, who is in a very powerful place right now. We are delighted to be reflecting her needs and aspirations.”
Toby Moore, Publishing Director, TMG, said: "This exciting Stella relaunch offers our commercial partners a fantastic opportunity to speak to our affluent, fashion conscious readers. This is the perfect evolution for the magazine, under Marianne's editorship."
To support the refresh of Stella, the Telegraph launched a campaign across their print and digital inventory on Sunday, 6th September. The creative plays on the popular 'Stella Loves' feature highlighting key areas of the magazine including fashion, beauty, food and health. This was produced by the Telegraph's in-house design team.
