The new deal will see Ink overhauling the airline’s inflight magazine enjoy! From January, Ink will launch an upgraded, modern and upbeat editorial look and feel for the magazine which will include fun lifestyle and travel tips from influencers as well as in-depth features from across the airline’s 82 destination route network, says Ink.
Ink’s joint CEO Michael Keating said: “We are thrilled to be announcing a new partnership with Transavia France as it is an exciting, energetic and smart airline that has, in a relatively short period of time, established itself as a major player in the European market.”
“For brands, and their advertising, marketing and creative agencies, this new magazine to market offers a unique opportunity to target an ever-growing demographic of passengers and travellers. The refreshed magazine speaks directly to Transavia’s tech-savvy passenger base with fast-paced trend pieces and inspiring stories celebrating the lifestyle of spontaneous travel.”
Hervé Kozar, Chief Commercial Officer of Transavia France said: “Offering our customers a unique and memorable experience is absolutely key to us here at Transavia France; so we are delighted to be working with Ink’s expert team to give our inflight magazine a total makeover. Expect new and exciting travel media from January 2018.”
Ink will manage the partnership from its headquarters in London and bring its editorial and sales teams to the partnership.
Transavia France join a portfolio of Ink’s 24 global airlines including: Etihad, United, easyJet and American Airlines. Its 300 staff, based across six global offices, produce 28 magazines in more than 10 languages, and manage digital clients across a wide range of platforms creating media that reaches more than 802 million passengers annually, says the company.