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Winners announced for Newsworks Planning Awards 2015

Newsworks has announced the winners of its 2015 Planning Awards, chosen by a jury of 14 client and agency judges, led by Jan Gooding, group brand director at Aviva.

A party at the Century Club in London last night celebrated the record 94 entries from 23 agencies, covering 62 brands, says Newsworks.

Jan Gooding, group brand director at Aviva and chair of the 2015 jury, said: “These case studies demonstrate the best thinking in the business and the ways in which newsbrands are being used to achieve great results. It’s safe to say that creativity and clever thinking is alive and well. Congratulations to the winners – you’ve beaten unbelievable competition and should be extremely chuffed with yourselves!”

Rufus Olins, chief executive of Newsworks, said: “It was heartening to see such high standards this year. Clients and agencies are finding richer and more ingenious ways of working in partnership with newsbrands, as you can see from the shortlisted, highly commended and winning entries.”

BEST NEWSPAPER CAMPAIGN

M2M – Paddy Power, Rainbow Laces

Highly commended

Manning Gottlieb OMD – Virgin Holidays, Thinking outside the box with Virgin Holidays

BEST NEWSBRAND CAMPAIGN

MediaCom – Sky Sports, Start of Season

BEST TOPICAL CAMPAIGN

Mindshare - Unilever, Dove Invisible Dry – 100 Colours Ascot Ladies Day Activation

TABLET AWARD

PHD - Canon, Touch to See

OMNIMEDIA AWARD

PHD – Mondelez International, #OreoEclipse

Highly commended

MediaCom - dfs, British quality defined

BEST USE OF CONTENT – JOINT WINNERS

Manning Gottlieb OMD - Specsavers, Putting you in the umpire’s shoes

OMD UK - Cisco, Internet of (nearly) Everything

Highly commended

MediaCom – Sony Mobile, #SonyRunYourWay

CHAIR’S AWARD

OMD UK – Channel 4, Alternative Election Night

The winning entries are available at newsworks.org.uk/awards