News
Playground xyz partners with Publicis Groupe APAC
Playground xyz has partnered with Publicis Groupe in APAC to implement attention measurement and optimisation solutions across Publicis Groupe APAC clients’ digital ad campaigns.
Advertising/commercial
News
AIDEM Announces Global Availability of DSP and Platform-Wide Partnership with FouAnalytics
AIDEM has announced the global availability of its privacy-first Demand Side Platform as well as a new partnership with FouAnalytics, to help clients improve campaign effectiveness.
COLUMN
A more level playing field in 2023?
The chancellor’s recent pronouncement regarding the DMU offers hope for publishers.
News
LOCALiQ publishes State of Digital Marketing Report
Hundreds of UK small businesses have contributed to a nationwide business survey run by LOCALiQ - part of Newsquest Media Group.
News
Havas implements attention data into planning tools on a global scale
Havas has announced the expansion of Converged, with two bespoke tools that harness the power of attention to deliver meaningful media experiences.
News
NMA welcomes chancellor’s DMU announcement
The News Media Association has welcomed the chancellor’s commitment to bring forward DMU legislation.
News
Time Out surprises readers in a creative partnership for film, ‘The Menu'
Time Out and Searchlight Pictures have partnered to promote new film, The Menu, starring Ralph Fiennes, Anya Taylor-Joy and Nicholas Hoult.
News
Playground xyz appoints Dr Shannon Bosshard
Playground xyz, a leader in attention and optimisation technology, has announced the hire of consumer neuroscientist Dr Shannon Bosshard as Lead Scientist.
News
Lumen Research and Avocet combine forces
Lumen Research has announced that it is to merge with Avocet, the two combining to become Lumen, with FirstPartyCapital leading a £3M funding round to drive expansion.
Q&A
Contextual advertising: 5 minutes with… Pavlos Linos
As the digital advertising business scrambles to create new solutions that are a match for their outgoing cookie-driven equivalents, Exit Bee CEO Pavlos Linos talks contextual, mobile and finding the right micro-moment to start a conversation.
Q&A
Event trends: 5 minutes with… Steve Russell
The world of events is changing rapidly, with organisers putting almost as much effort into what happens between events as to at the events themselves. We grab five minutes with Circdata’s Steve Russell to find out more.
News
Future appoints Rob George
Future plc has announced the appointment of Rob George as VP of eCommerce.
News
GumGum to integrate advanced attention measurement across all contextual campaigns
GumGum has announced that advanced attention measurement and optimisation will be incorporated into all display creative campaigns running on the GumGum platform in 2023.
News
Ozone launches pre-roll video capability
Ozone has announced the launch of its pre-roll video capability with a debut campaign from the integrated creative, marketing and advertising agency, AKA.
News
Newsworks Awards 2022 – shortlists announced
Newsworks has announced the shortlist for its 2022 awards. This year’s awards have attracted entries from agencies including Wavemaker UK, Zenith, MediaCom UK, PHD UK, Spark Foundry and Starcom.
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