Selling magazines at the newsstand is challenging but worth the effort, because many people still prefer to buy their magazines there. We ask John Bardsley of Intermedia Brand Marketing how publishers should be marketing their titles.
It has been announced that ABC is working with IAB UK as their auditor of choice to deliver greater trust and transparency behind the Gold Standard initiative.
ACE has announced the shortlists for the Newspaper and Magazine Awards.
The PPA has announced that Air Business, a global mail, fulfilment, distribution and subscription management company, is to be a PPA strategic partner for the 11th consecutive year.
The team at newstrade marketing specialists Marketforce is constantly being asked by their clients for advice on subscriptions and that is why they now offer integrated retail and subscriptions marketing services.
The NFRN has warned Menzies Distribution that its average carriage charge increase of 3.5 per cent will jeopardise livelihoods and could cost retail jobs.
The ABC yesterday released the consumer magazine circulation results for the July – December 2019 period and publishers have responded with their interpretation of the figures.
NewstrAid is launching a new logo and branding which aims to keep the charity current and contemporary.
TI Media has announced that it is now delivering all 42 UK subscriber titles wrapped in sustainably sourced and FSC accredited paper.
Paywalls come in all shapes and sizes and it’s important to choose the right model for your publishing operation, says Full Fat Things’ Stewart Robinson.
Developing a deep understanding of your audience and their passions, is the key to unlocking digital revenues.
With concern for the environment growing, brands expect their publishing agencies to deliver on a green agenda.
For publishers experimenting with metered paywalls, where to set the free articles limit is a key consideration. You can guess at it or you can use data, specifically the ‘stop rate’ metric, to help you make a more informed decision.
As we start into a 2020 which promises even more disruption and uncertainty than ever, Distripress rounded off 2019 with its annual review of the state of the News & Magazine industry from a distribution point of view.
Attracting younger readers is a perennial challenge for newspapers, but concerns over fake news and the financial pressures facing young people are presenting new opportunities, which the Financial Times is capitalising on.
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