AI SPECIAL
How AI can be used to unlock the value of your digital archives
Publisher archives have huge commercial potential. Hutch Hicken, chief technology officer at BlueToad, explains how publishers can go about realising it.
Product/publishing management
AI SPECIAL
How we’re using AI at Which?
Which? is using AI as a tool to enhance efficiency, creativity and insight; to assist not to replace its expert and knowledgeable teams, says Jenni Allen, director of content.
AI SPECIAL
How AI can be used to shape content strategy
AI can increase efficiency – but without distinctive strategies, publishers risk being overwhelmed by AI-driven competition, says Adriana Whiteley, director, FT Strategies. This is what publishers need to do.
AI SPECIAL
How we’re using AI at Mark Allen Group
AI is being used to strengthen editorial integrity, support commercial relationships and better serve audiences, says Damian McAlonan, AI & digital solutions director.
AI SPECIAL
How we’re using AI at Faversham House
AI is being used to improve efficiency, enhance existing products and develop new ones, which is where the fun starts, says Carl Myers, chief technology officer.
COLUMN
The acid test
The key differentiator between professional and non-professional publishers in the future will be the extent to which humans create the content.
INTERVIEW
Speaking to women, intelligently
Stylist’s mission has been clear from day one: to engage with its female audience in an intelligent, positive and non-exploitative way. 16 years on, and current PPA Media Brand of the Year, they are staying true to those values, says Lisa Smosarski.
Industry Voice
Protecting the future of journalism: a free press in the digital age
In the first of our new ‘Industry Voice’ series, Owen Meredith, CEO of the News Media Association, outlines the challenges facing news media and his organisation’s position on tackling unfair competition, protecting IP and promoting press freedom.
Digital Horizons
What the ‘Intelligent Age’ means for B2B media
In the first of our new ‘Digital Horizons’ series, Tom Lake, director of product and technology at Infopro Digital, looks at the tech opportunities and challenges facing his company and the wider B2B sector.
INTERVIEW
A world of opportunity
Christian Broughton, CEO of The Independent, is an optimist. As he tells Meg Carter, the industry needs to stop seeing every tech innovation as a threat and more as an opportunity.
FEATURE
Adapting to change in a niche market
Are passion, community and adaptability the key to success in an ever-changing media landscape? Holly Johnson, senior editor of Vegan Food & Living, canvasses colleagues at Anthem Publishing to find out.
MEDIA FUTURES
Turning products into brands
Every publisher, consumer or B2B, talks about having “brands”, says Jim Bilton. Yet is that true? Do they really have something that adds value to (or even creates) a community; or do they simply have a product that serves a defined target market?
News
PPA Independent Publisher Awards 2025: shortlist announced
The shortlist has been announced for the PPA Independent Publisher Awards 2025.
COLUMN
Should children be allowed on social media?
Would stopping kids using social media make them happier? The Danish government certainly thinks so…
Media Shapers 2025
No more heroes anymore?
Who is shaping the media industry? That is the question the annual mediashapers survey seeks to answer. Jim Bilton picks out the main findings from this year’s poll.
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