Video gives publishers the opportunity to tell their story in different ways and extend their reach. Ciar Byrne talks to British Vogue’s Minnie Carver about their strategy and their different approaches to YouTube and TikTok.
The way video ads are delivered has a significant impact on both performance and the environment. According to Thomas Houge, CCO at SeenThis, adaptive streaming is the future.
Capture, an FT Film starring Jodie Whittaker, Paul Ready and Shaniqua Okwok, explores children’s safety online.
Argonon branded content label Nemorin has announced the appointment of Sachini Imbuldeniya as executive creative director.
Ozone has announced the launch of its pre-roll video capability with a debut campaign from the integrated creative, marketing and advertising agency, AKA.
Time Out has announced a partnership with FREE NOW on a bespoke, branded video series that will span all its digital channels.
Our Media – publisher of BikeRadar, MBUK and Cycling Plus – has announced plans for the expansion of its BikeRadar video channel with a number of newly created roles.
VeraViews has announced that it has delivered a third-party developed ad-support plugin for the Brightcove Web Player.
Verasity, an adtech company that prevents invalid traffic across digital video advertising, has announced inclusion of its VeraViews ad stack in the IAB’s Global Vendor List (GVL).
Their partnership aims to integrate viewability and contextual capabilities to offer clients the opportunity to enhance scale, reach and campaign performance.
Newsquest has launched a new multimedia True Crime series across its network of online news brands.
The Courier’s investigations team this week releases documentary ‘A Short Walk Home: The Disappearance of Allan Bryant Jnr’.
GumGum, a contextual-first global digital advertising platform, announced a partnership with OTT streaming service provider Invincible Entertainment.
Content from the first week of the Piers Morgan Uncensored show has delivered in excess of 64 million online views around the globe to date.
The Independent last week announced the launch of Season 4 of its dating and relationship podcast, Millennial Love, with a new video series.
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