Get the Money Side of the Story, a new chapter for the Bloomberg Media brand, is now live, pointing to Bloomberg.com and the Bloomberg app as a business news source for emerging and established leaders, announces the organisation. The campaign highlights the value Bloomberg delivers for global subscribers – data-driven information, expertise and ideas across finance, technology, politics, sport and more.
In the campaign’s 30-second spot, the narrator states: “We see the era of the billionaire athlete…crypto’s trillion-dollar swings…the endless funds fueling the AI hype…while others follow the noise, we follow the money.” Three additional 15-second spots are included in the campaign.
"Money affects how everything works, and Bloomberg’s coverage follows the world through that lens,” says Lily Cloake, global head of consumer marketing, Bloomberg Media. “The new campaign leans into what makes Bloomberg valuable to those constantly curious about what moves wealth and markets — people who need smart data and information to make big financial decisions."
The campaign, with headlines like “News at the Speed of Money,” “Behind Every Headline is a Bottom Line,” and “It’s All Starting to Make Cents,” was developed in close collaboration with a London agency Wieden+Kennedy London, building on Bloomberg Media’s previous engagement with Wieden+Kennedy New York. It also aims to connect with an audience of driven, emerging “pre-suite” leaders who use Bloomberg.com to guide their personal and professional financial decisions on the road to success, added Bloomberg.
Get the Money Side of the Story will run with a full global digital strategy led by Mediahub (part of Omnicom Media), working with Bloomberg Media for the first time after recently signing on as their media agency of record. The campaign includes contextual placements across Connected TV and streaming services including YouTube TV, HBO Max, Peacock, Paramount+, Prime Video and live sports (NBA, NHL, MLB) in the US, UK, and Canada. It will also run on YouTube, audio, social (Meta, Reddit, LinkedIn, TikTok), and in the Uber app and in-car tablets in New York and D.C.
Out of home (OOH) placements will be visible in New York, L.A., D.C., Boston, London and Toronto as well as Bloomberg House Miami during the week leading up to the Formula 1 Grand Prix, with a series of placements in the Design District nearby and along Biscayne Blvd. Special edition commemorative coins will also be available at the house, added Bloomberg. Upcoming launches include:
- US: Grand Central and Metro North live boards (April 27)
- Canada: Subway station posters (April 27)
- UK: Bank Station takeover (May 18)
Bloomberg Media says it now reaches more than 720,000 total paying subscribers worldwide (through March 2026) and 100 million monthly users across all platforms. Last year, Bloomberg Media launched “The Contextualist,” with spots directed by Golden Globe and BAFTA-award winning director, Brady Corbet of magna studios.
Bloomberg Media is one of the world’s leading multi-platform media companies for business and finance, which draws on the editorial resources of more than 3,000 journalists and analysts in more than 100 bureaus around the world. Bloomberg Media is the consumer-facing media organization of Bloomberg L.P.
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