The Financial Times has announced it will launch The Story of Money, its first standalone multi-platform podcast. Available across podcast platforms and YouTube, the weekly show marks a step in building out the FT’s video and audio strategy to reach new audiences, says the publisher.
Hosted by FT columnist Gillian Tett and FT Alphaville editor Robin Wigglesworth, The Story of Money explores the history of money through the people, ideas, events, and institutions that have shaped global finance, added the FT. From unregulated frontier banking experiments in 19th-century America to institutionalised debt forgiveness in ancient Mesopotamia, it traces how financial systems evolve – and why familiar patterns often repeat – offering context for everything from market cycles to emerging AI trends.
Positioned at the intersection of finance and history, The Story of Money aims to engage a global audience of curious investors, market observers and history buffs, with additional content and live extensions planned, the publisher continued.
Veronica Kan-Dapaah, global head of video & head of editorial diversity at the FT, said: “The Story of Money reflects our strategy to build distinctive journalism that travels across platforms and formats. By combining the FT’s expertise in finance with a multi-platform distribution approach, we’re reaching new audiences while creating more value for both partners and subscribers.”
The Story of Money is sponsored by Nuveen, a global investment company managing public and private assets for clients around the world.
Tara Giuliano, chief marketing officer at Nuveen, said, "We are delighted to partner with the Financial Times on The Story of Money. This podcast speaks directly to what we believe as a firm – that understanding where we have been is essential to navigating where we are going. At Nuveen, we invest like the future is watching – and this partnership reflects exactly that commitment: to engage audiences with the vision to see around corners, the reach to meet investors wherever they are, and the grounded credibility that comes from decades of earned trust."
The FT says the podcast draws on its global newsroom and 138-year history of reporting, combining analysis, storytelling and insight, with contributions from FT journalists and external experts. It joins the FT’s portfolio of audio products, including FT News Briefing, Unhedged, The Economics Show with Soumaya Keynes, Political Fix, Tech Tonic, and others.
The Story of Money is free for all audiences. New episodes will be released weekly on Wednesdays from 22 April.
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