The move marks a significant step in Time Out’s growth across some of Europe’s most culturally rich and globally visited destinations - from vibrant cities and historic landmarks to world-renowned coastal and island locations, says the publisher.
This regional expansion has been made possible through a long-term franchise agreement with Lift Content Factory, a media and content company with expertise in lifestyle storytelling and regional audience engagement.
Time Out says it will launch with local editorial teams across key cities including Istanbul, Athens and Dubrovnik, delivering recommendations on where to eat, drink, see and do. Coverage will expand across major tourist destinations and emerging cultural hubs throughout the region, including the Greek Islands and Cyprus.
The platform will connect both residents and visitors with some of the most exciting cultural, culinary and travel experiences across the Eastern Mediterranean, combining Time Out’s trusted editorial voice with a multi-platform presence across digital, social and video.
Ömer Erdem, founder of Lift Content Factory, said: “We are proud to partner with Time Out to bring this globally respected brand to such a culturally rich and diverse region. From vibrant cities to world-renowned islands and coastal destinations, our goal is to showcase the very best experiences through authentic, locally driven storytelling. We aim to inspire both residents and travellers while contributing to the growth of tourism and the creative economy.
We would also like to extend our sincere thanks and appreciation to Ajans Medya, the founder of Time Out Istanbul, which has represented the brand with great success for 25 years and brought it to where it is today. We are committed to building on the strong legacy we inherit, further developing the brand, and moving forward with the ambition of becoming a regional player through the addition of new destinations.”
The combination of trusted editorial content, a highly engaged audience and a multi-platform presence creates a strong proposition for advertisers, continued Time Out.
Time Out and Lift Content Factory say they will develop bespoke 360-degree campaigns for local, regional and international brands, spanning digital channels and experiential activations across sectors including travel, hospitality, food and drink, retail and entertainment.
Rob Biagioni, CEO, Time Out Media, added: “This is a major step in expanding Time Out across some of Europe’s most exciting cultural and travel destinations. Turkey, Greece and Croatia are home to cities and regions people travel to experience - from food and culture to beaches and nightlife.
Partnering with Lift Content Factory allows us to bring our trusted voice to new audiences while continuing to grow our presence across the region.”
Ömer Erdem, Founder of Lift Content Factory, said: “We are incredibly excited to bring a global platform like Time Out to a region with such immense potential. With a hub structure centered in Istanbul and Athens, we aim to build a leading city guide across Eastern Europe, the Mediterranean basin and Turkey’s neighboring markets - spanning tourism, hospitality, culture and arts, as well as food and drink. This is a unique opportunity to showcase one of the world’s most dynamic and diverse regions through a trusted global brand.”
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