FT Strategies

At FT Strategies, we work with media organisations globally, helping them to address strategic challenges, find new commercial opportunities and drive business growth.

We are a different kind of consultancy. Staffed by the experts who successfully transformed the FT’s business model in the face of disruption, our team can help increase reader revenue, grow audience engagement, improve advertising performance, leverage AI, technology & data, and transform digitally.

Unlike traditional consultancies, we don’t just ask the right questions, we provide real-world expertise, direction, and hands-on delivery. With lived experience from our roots in the FT and the successes of publishers we have worked with, there is no one better placed to power your customer growth. Wherever you are on your digital transformation journey, we can help you move forward, faster.

FT Strategies can help you:

Acquire Customers: Identify, understand and attract new customers, to create a highly engaged customer base and increase traffic to your website.
Increase Conversion: Boost your conversion rate and optimise your customer journey, by turning engaged users into loyal subscribers.
Monetise Assets: Optimise your pricing strategy and create valuable recurring revenue from your customers.
Boost Retention: Understand the triggers for churn, so you can create loyalty and retain your customers for the long term.
Drive Engagement: Create a base of highly engaged customers, reduce churn and increase lifetime value using data and engagement patterns.
And more…

What our clients have to say:

“As an editorially-led business that has embraced digital, we have found FT Strategies to be a highly credible partner bringing affinity, ambition and expertise.” Managing Director for Audiences, Penguin UK

“The recommendations, experiments and quick wins that come out of our sessions are invaluable. Also, having access to experts has been great, particularly as we look to create our own RFV propensity model.” Head of Consumer Marketing, The Independent

“There are so many things we share with the FT in terms of values and business model that it was a natural fit.” CEO and Editor in Chief, Business of Fashion