Building a valuable media business - 7 ideas for 2017
What will drive value in your media business in future? Whether you want to safeguard the future of your media brands, or make your publishing business more attractive to a potential buyer, what do you need to do in 2017 to lay the foundations for a secure digital future?
Carolyn Morgan outlines seven ideas that will help you build long term value in your media business.
What you will learn?
• What drives the value of a media business to a buyer
• How you can make your media business more resilient to change
• What you can start doing now to underpin long term growth
• Which new skills your team needs to acquire
• What partnerships you must build
• What you need to know about your audience
Who should attend?
MDs and CEOs of media businesses, current and prospective investors in media businesses. Publishing directors, finance directors, marketing and strategy directors, digital directors and publishers.
This webinar was broadcast on 2.30-3pm (GMT), Tuesday 24 January 2017
Presenter: Carolyn Morgan
Carolyn Morgan is managing director of Penmaen Media. She has over twenty years' experience launching, growing, buying and selling specialist media businesses across print, digital and live events. Carolyn now advises publishers large and small on their digital strategy and writes and speaks on digital publishing strategy.
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
Webinar sponsored by: InPublishing
InPublishing serves the UK newspaper, magazine and online publishing sector, through InPublishing magazine (bi-monthly print publication), InPubWeekly (weekly email newsletter) and a website – www.inpublishing.co.uk
