How to Measure the Success of Your Digital Magazine - the main KPIs and how to measure them
There’s no doubt about it, things have felt distinctly upbeat for some publishers in the past 18 months. Since the launch of Newsstand, most magazines have launched digital versions onto Apple, some onto other devices and are seeing some return on limited investment. A minority of publishers are sharing very rosy tales of performance, from percentage of total circulation to growth in revenues or new consumers and many other areas in between. But many reporting tools we need are missing from the platform providers, so in a medium where everything can be measured, how do we identify the important metrics, implement the correct reporting tools and language and understand what the metrics might be telling us about our particular brands?
Previously Publishing Director, Mobile Devices for BBC Magazines, Rebekah Billingsley is founder of Big Cat Consulting Limited, set up to help smaller publishers realise their digital potential. Having released over 35 magazines across Apple, Kindle, Nook and Google Play, delivering over 2m downloads and £1m in revenue and working across technical, marketing, subscriptions and advertising strategies, this webinar will cover all aspects of the business to help publishers understand the measurement opportunities of their digital magazines.
What you can expect to learn:
- Understand what metrics are available where and what they allow us to measure across sales, marketing, subscriptions and advertising
- Identify the metrics not available and understand ways to bridge the gaps
- How to set your key KPIs, how to measure them effectively and how to use them to tell a story
- Learn about the other tools out there that can help you understand your business better
This webinar was broadcast on 2.30-3.15pm (GMT), Tuesday 9 April 2013
Presenter: Rebekah Billingsley
Rebekah Billingsley has over 17 years’ experience within the media and her career spans some of the UK’s biggest publishers including News International, Bauer Media and Hachette Filipacchi where she has helped to transform their digital businesses into core, profitable divisions.
Responsible for the digital magazine strategy for BBC Magazines, now Immediate Media, Rebekah launched 35+ titles. Working closely with the traditional publishing teams, she helped transform Immediate’s presence in this space, selling £1m of magazines. Rebekah formed Big Cat Consultancy to help publishers to realise their own digital potential.
Moderator: James Evelegh
James has worked in magazine publishing since 1989, and has been the editor and publisher of InPublishing since it launched in 2003. He began his career with Trinity Publishing (now DMG) and was then group circulation manager at Centaur Communications from 1994 to 1996. From 1996 to 2003, he worked as a circulation consultant to a wide range of companies including Guardian Media Group, FT Business, Euromoney, WH Smith News and Wilmington.
