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Advantage Media chooses The Magazine Production Company

The Magazine Production Company, based in Sussex, has been chosen to provide magazine production services for Advantage Media – a publisher located in Rockaway, New Jersey, US.

Being a US-based client highlights that magazines can be remotely produced, to a set budget, on-time and without the need to use over-engineered software-based solutions, says The Magazine Production Company. Outsourcing production can be cost-effective, efficient and productive using highly experienced production artists.

Advantage Media is a business-to-business provider serving the manufacturing, engineering, design and science markets. It is a data-driven marketing solutions company leveraging content, technology and business intelligence to match audience’s job performance needs with customer’s solutions. Its product portfolio includes magazines, e-newsletters, websites, webcasts, video, white papers, conferences, and events.

Jacqueline Wasniewski, Production Director for Advantage Business Media, said: “We had a company reorganisation and needed to find ways to streamline all processes and reduce costs as much as possible. We had communicated with other B2B publishers and heard that some were outsourcing design and production functions. Ascertaining suitable services we tested four of the six on our discovery list and The Magazine Production Company was chosen to service some of our titles.”

She added: “While The Magazine Production Company was not on the radar of other B2B publishers we had spoken to, the information on the company’s website caused us to pick up the phone. From there, the communication was clear with good response. This made The Magazine Production Company an obvious choice for us. Now that we have a few issues under our belts, we are very pleased with the process and the results, and are happy to be working with the team.”

Dean Cook, The Magazine Production Company’s managing director said: “When we were initially approached by Jacqueline she explained her current situation. We identified savings in terms of both time and money, and using our team of production artists, our aim is to offer a dedicated yet flexible service. Because there are time zones, the client particularly liked the fact that we would technically be on an early shift being able to deliver files back to the editors at the beginning of their day. Upon approval we will deliver the files directly into the prepress server of the US-based printing company. We are particularly proud to be working with Advantage Media as we now seek to create a great working relationship and successfully serve them for many years to come.”

He continued: “Our team of production artists each have at least 15 years' experience having worked in both commercial printing and publishing arenas. This craft is a key benefit for our clients as our team understand where the publisher is coming from but also able to build each issue to meet compliant standards for print. Additionally, working remotely with a publisher, based in the US for example, is no different if they were in an office next door.”

“A publisher’s reliance to work with a dedicated production artist who understands them is key. This builds trust, support and guidance. In our eyes to develop a good working relationship is paramount. It enables us to pre-empt what needs to be achieved and deliver pages as the client expects whilst aiming for minimal amends.”

The Magazine Production Company service a number of independent and corporate publishers as well as event companies who are mainly based in the UK but also cater those located in France, Nigeria, Spain, Switzerland and the US.