Anthem CEO, Jon Bickley, said, “We’re delighted to bring Women’s Running on board at Anthem to join our emerging group of women’s wellness brands. Women’s Running is a title I’ve admired for many years for its powerfully strong editorial proposition and the unique relationship it enjoys with its readers and advertisers. We can’t wait to immerse ourselves in this market and bring the same levels of investment and focus to it that have proved successful with our own titles such as Vegan Food & Living and Colouring Heaven.”
Wild Bunch Media Managing Director, Nick Troop, added, “We are incredibly proud of what Women’s Running has achieved. Since our launch, we have welcomed thousands of women into running with a strong ethos of inclusivity and empowerment. We believe Anthem is the perfect fit to take the brand to the next level and continue to reach women across the UK who want to make running part of a healthier lifestyle."
Women’s Running launched in 2010, and was named Consumer Magazine of the Year 2011 and Consumer Media Brand of the Year 2015 at the PPA Independent Publisher Awards, as well as winning four other industry awards. It claims to be the UK’s only running title dedicated to helping women enjoy and improve their running. The deal includes the Women’s Running website which has over 90,000 unique users per month, as well as the Facebook community of some 220,000 followers, says Anthem.
The purchase does not affect Men’s Running, which remains a Wild Bunch Media brand.
Anthem Publishing is the current PPA Independent Publishing Company of the Year. It publishes 13 monthly and bi-monthly magazines in the music, food and mindfulness sectors, along with associated websites, social media pages and live events.