ADvance, a cloud-based audience development platform, is designed to support all aspects of modern multichannel publishing, says Abacus e-Media. It combines the core functions of traditional subscription and circulation fulfilment systems with end-to-end product management (from initial product concept through to product release) into a single web-based platform. The fully integrated audience database provides a complete customer view of a user record allowing for the collection of detailed demographic data, which is perfect for detailed audience segmentation, says the company. This permits a truly data-driven product development, acquisition and subscription renewal cycle.
Founded in 1835, Aspermont Media specialise in B2B publications for the global mining industry. Their publications aim to give senior management and decision makers in the industry experienced insights and analysis with titles that include Mining Journal, Trenchless World, and GeoDrilling International. Aspermont also run several seminars, conferences and exhibitions all across the world, in cities such as London, Beijing, Melbourne and Toronto.
Using the business intelligence and analytical tools, Aspermont will be able to use the data gathered during the subscription process to not only identify specific behavioural patterns, but also be able to send highly targeted product and renewal campaigns. Aspermont will continue to use Abacus’s bureau services for customer services and fulfilment.