This is part of an ongoing development in extending their market reach, promotion of the services and showcasing their breadth of activity.
Mike Barnes, media & marketing consultant to ATG Media, comments: “Some perceptions of magazine design production are that it is very much a commodity, with no real understanding of the fact that the business is also about crafting design and media use and not just page rates. This is historical given where the production industry has grown from. ATG’s new branding will be reflecting the medium it works across as well as platforming its creative and development skills. Recent work has been to shape this across the business starting with the web area. The company logo has also been redesigned to reflect internal changes and create clear messages to publishers and media agencies.”
About ATG Media
ATG Media says: “ATG is one of the largest UK businesses delivering advertising and editorial print and digital design, production and contract publishing to media owners and agencies. It delivers on over one hundred and fifty magazines across multiple sectors covering lifestyle, B2B, membership and specialist publications.”