Pacific Magazines publishes a portfolio of Australian and New Zealand media brands – including Better Homes & Gardens, New Idea and Marie Claire.
Combining Pacific Magazines with Bauer Media Australia’s existing multi-platform publishing portfolio brings together over 50 highly complementary titles. The enlarged business will boast deep expertise in the Women’s Entertainment & Lifestyle, Fashion, Beauty & Health, and Food & Homes categories, and be well placed to maximise reach and engagement with consumers while continuing to invest in new, must-have content, says Bauer Media.
Brendon Hill, Bauer Media Australia CEO, says: “We are delighted to be able to combine our talent and resources with one of our most admired and respected industry peers. More than ever, scale and superior content is emerging as the differentiator of success in publishing. This transaction will bring the Bauer and Pacific teams greater opportunities to innovate, create and collaborate – and continue to delight their audiences.”
This acquisition is, says Bauer, in line with the Group’s strategy to capitalize on its leading position in publishing, investing in new launches, concepts and business models around its strong brands, whilst actively participating in the consolidation of the industry and pursuing opportunities in new areas.
The transaction is expected to close during either late 2019 or early 2020, subject to ACCC approval.