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Beano Studios goes live with Gemstone advertising

Miles 33 has announced that Beano Studios, the content business that creates, curates and delivers entertainment for kids of all ages worldwide, has gone live on Gemstone.

Beano Studios goes live with Gemstone advertising
Hayley Granston: “We wanted a robust integrated CRM and booking solution with the flexibility for supporting new commercial opportunities.”

The Beano Studios is a three year old business that took the iconic children’s comic and IP, and created a leading entertainment business, which includes Dennis & Gnasher: Unleashed! on CBBC and now sold across 26 territories worldwide.

Beano Studios needed a CRM and booking system for beano.com, a website with over 1 million unique visitors. In addition to traditional digital inventory; Beano Studios also sell white label solutions and co-branded content, interactive formats and audience insight.

Hayley Granston, Commercial MD Beano Studios said: “Having investigated a number of systems, we wanted a robust integrated CRM and booking solution with the flexibility for supporting new commercial opportunities.”

Gemstone, the sales platform from Miles 33, proved to be a perfect fit thanks to the platform’s ability to define any “sellable” item or service, says Miles 33. Once an item or service has been identified and its variants defined, it can be set-up within Gemstone. There it naturally inherits all of Gemstones sales abilities including workflow automation, content scheduling, CRM and quote generating functions. Any of the items can also be bundled with other sellable items, allowing the business to create compelling “packages”, thus not only increasing revenue opportunities, but also reducing production costs. Each component within a package creates all the required records in the database, each of which can follow its own workflow with deadlines, while automatically notifying the appropriate staff within the business.

According to Miles 33, this totally integrated nature of the sales function, makes reporting much more insightful and leverages sales staff’s abilities across the entire portfolio of offerings.

You can find out more about Miles 33 in our Publishing Services Directory.