Bloomberg Businessweek chooses Intermedia

Intermedia Brand Marketing, a provider of integrated magazine brand marketing and distribution solutions, has been appointed to manage the circulation marketing and distribution of news and current affairs magazine Bloomberg Businessweek, in the UK & Ireland with effect from 8th January 2016.

Commenting on the appointment, managing director John Bardsley says: "Bloomberg Businessweek is one of the world’s leading business publications, and we are delighted to be appointed as their chosen distribution partner in the UK and Ireland. This appointment is further endorsement of Intermedia by a major publisher and we are delighted to welcome the brand into our growing portfolio of independent publisher clients and look forward to taking Bloomberg Businessweek to new heights.”

Alan Bone, head of international circulation for Bloomberg Businessweek adds: “We are looking forward to working with the Intermedia team and to developing our sales in this all important market. We believe they have the necessary marketing tools and enthusiasm to increase our penetration and awareness.”