Air Business Subscriptions, a division of Air Business, has been selected by History Today to oversee the secure processing of US mail subscription renewals. This marks a development in refining and elevating the magazine’s subscription management for American readers, says Air Business.
History Today, a London-based magazine, is regarded as one of the world’s foremost history publications and boasts significant growth in subscriptions over the last three years, added Air Business. Valued for its articles by prominent historians, it has been published monthly since it was founded in 1951.
Air Business, a global logistics and technology company, is trusted by businesses across Publishing & Print, Events, and e-Commerce.
By appointing Air Business Subscriptions, History Today streamlines its US renewal operations. According to Air Business, this partnership removes the complexities of international handling, allowing renewals and payments to be processed directly within the United States. As a result, subscribers benefit from faster subscription renewals, while the entire renewal process adheres to stringent standards for data and payment security, reflecting a strong commitment to customer satisfaction.
Duncan Taylor, managing director at Air Business Subscriptions, commented: “We are delighted to welcome History Today to Air Business. Our team brings robust operational expertise and a commitment to supporting publishers across our sector, no matter their specific needs. As the industry continues to emphasise efficiency and customer lifetime value, we recognise the ongoing importance of offering customers a mail renewal option, even as digital channels evolve.”
Amanda Synott, managing director at History Today, shared, “We’re delighted to work with Air Business. Faced with a challenge, they have responded swiftly with a solution tailored to our needs, making onboarding a breeze.”
You can find out more about Air Business in our Publishing Services Directory.
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