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Bloomberg launches Bloomberg TV+

Bloomberg TV+ will be available in high definition and 4K ultra high definition.

Bloomberg launches Bloomberg TV+
M. Scott Havens: “Despite an increase in streaming video, our research clearly shows a ‘streaming news gap’”.

Bloomberg.com subscribers can now experience low-latency streaming news delivery on desktop, tablet and mobile web, with plans to expand into more ultra-high definition availability across IP streaming services in the coming months, says Bloomberg.

Bloomberg TV+ presents Bloomberg TV alongside a fully redesigned context-driven graphics display, bringing increased utility to its audience of business and finance professionals.

According to Bloomberg, the enhanced viewing experience leverages the highest quality stream possible to provide insightful information and breaking news coverage, taking full advantage of UHD native graphics creation and delivery speed to get the most complete picture of the business landscape in a single snapshot.

The new data-rich display screen seamlessly integrates dynamic charts, graphs, and infographics with up-to-the minute contextualized data, as well as the latest relevant Bloomberg News headlines within the viewing experience.

“Despite an increase in streaming video, our research clearly shows a ‘streaming news gap,’” said M. Scott Havens, global head of digital and media distribution at Bloomberg Media. “It is an opportune time for trusted brands such as Bloomberg to fill that void, and this is a first step in evolving and enhancing our existing products. Bloomberg TV already provides best in class business and financial coverage. With Bloomberg TV+ we want to maintain that quality while finding new ways to present a greater depth of easily consumable information to an online audience that demands it.”

Later this year, Bloomberg TV+ will also expand to include new broader interest business programming in the prime-time evening hours.

Verizon is the launch partner for Bloomberg TV+, with immersive full-screen pre-roll and mid-roll ads, as well as sponsored technology headlines.