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Briefing Media rebrands as AgriBriefing

Briefing Media this week rebrands and changes its corporate identity to AgriBriefing, a move that reflects its now total focus on agribusiness.

Briefing Media rebrands as AgriBriefing

The name change better reflects its 100% focus on the world of international agribusiness; the increasing importance of the price reporting agency side of the business, along with news, analysis, professional networks and market data provision.

The company’s evolution over seven years shows the strong market dynamics behind specialist vertical business intelligence companies, say the publishers.

Neil Thackray and Rory Brown founded the company, believing that the wider media market was overlooking key opportunities in a rush to scale, and a reliance on platforms.

AgriBriefing derives nearly 70% of its income from recurring subscription or re-occurring events revenue streams.

Rory Brown says, “Our success also reflects the global agribusiness market we now exclusively serve. There’s a compelling need for more transparency and trusted pricing benchmarks across sometimes opaque markets in this vital sector.

“It’s a global business with associated supply chains requiring an ever increasing sophistication of data to function efficiently.

“Across AgriBriefing’s market intelligence businesses we provide the independent benchmarks around which agricultural inputs and produce are traded.”

Brown continues, “Across our brands, we are now delivering live pricing, premium news, analysis, data, insight and market intelligence to more than 500,000 agribusiness participants in 200 countries.

“Decisions worth hundreds of billions of dollars are informed by our brands across the sector, from the science of feed nutrients, to precision farming developments and the effective operation of the protein supply chain.”