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BusinessGreen unveils new brand identity

Incisive Media last week launched a major revamp of its BusinessGreen brand, unveiling a new brand identity, mission statement, content offering, and events programme, which will provide subscribers with more exclusive insight and intelligence on the fast-evolving green economy.

BusinessGreen unveils new brand identity

Officially unveiled at a reception in the Houses of Parliament attended by political and business leaders from across the green economy, the new logo and mission statement is designed to reflect the growing interest in environmental issues amongst the mainstream business community, says Incisive Media.

It is accompanied by a new subscriber package and extensive content offering designed to provide readers with more actionable insight as they navigate the rapidly evolving challenges and opportunities presented by the global green industrial revolution.

The revamped content offering features a range of new formats, including:

* New columns from BusinessGreen’s Madeleine Cuff and Michael Holder, as well as journalists Louise Gray and Tom Chivers.

* A new Overnight Briefing newsletter for BusinessGreen Subscribers.

* New broadcast quality video features and interviews.

* A monthly In the Green Room interview with leading sustainability execs.

* A new series of quarterly Morning Briefing events, starting with an inaugural conference on TCFD Reporting on Sept 12th.

* The second annual BusinessGreen Leaders’ Summit on October 16th.

* A new editorial campaign called Net Zero Now, which will explore the challenges and opportunities presented by the transition to a net zero emission economy.

The revamp is accompanied by a new BusinessGreen Leaders’ Subscription Package that will provide premium subscribers with access to all of BusinessGreen’s online content, attendance at the Leaders’ Summit and quarterly Morning Briefing Event, exclusive access to a new annual report on the trends shaping the green economy, and other benefits.

BusinessGreen Editor-in-Chief James Murray said that having celebrated the site’s 10th anniversary last year it was time to refresh the brand and its content offering.

“We loved our old logo with its incorporation of the recycling logo, and we loved the blue skies and clouds that adorned the website,” he said. “But now our concerns extend far beyond recycling. The issues we report on each day are too serious for a backdrop of little fluffy clouds.

“The new font, we hope you agree, is simple, elegant, and, most of all, authoritative. However, you will see there is also a green dot – a deliberate nod to the environmental issues that define our mission, to a circular and sustainable economy, to Earth itself. Yes, we get all that from a dot.”

BusinessGreen Publisher Alan Loader said the new look and subscriber offer would reinforce the title’s market-leading position.

“The green economy is growing fast in reach and influence and Incisive Media is investing to cement BusinessGreen’s position as the premier media brand serving this expanding audience,” he said. “This comprehensive rebrand will help support our wider strategy to offer readers a compelling subscriber and events proposition, while also providing sponsors with the latest cutting-edge marketing services.”