CMA International Content Marketing Awards – Winners Announced

The Content Marketing Association (CMA), the industry body for the content marketing industry, revealed the winners of its fifth annual International Content Marketing Awards on Wednesday night at The Roundhouse in London.

The 2014 CMA International Content Marketing Awards were the most competitive content marketing awards globally, celebrating industry excellence across national and international agencies over a number of different platforms, says the CMA. There were entries submitted for work created for over 130 brands and businesses with 60 separate agencies having been nominated.

This year’s Awards saw Seven become the most decorated agency, winning five Awards: Best Finance title with Money Matters for Sainsbury’s Bank; Best B2B: Technology and Telecoms with I-Global Intelligence for the CIO (I-CO) for Fujitsu; Best membership title (not-for-profit / charities / associations) with Financial Management Magazine and App for the Chartered Institute of Management of Accountants (CIMA); Best use of Video Content with The Advantage for Jobsite and the biggest Award of the evening, the Grand Prix for their work with Jobsite.

From a fiercely competitive set of entries, the Grand Prix was awarded to Seven for Jobsite, with the depth of strategic thinking behind the campaign standing out. The judges were particularly impressed with the consistently entertaining content that delivered real engagement and exceeded all the objectives.

John Brown also had a successful evening with their work for John Lewis, winning Best Use of Photography for the John Lewis HOME magazine. Smoke Creatives took home the well-regarded Launch of the Year Award for ‘Here: A magazine about where we live’ for Shelter, whilst agency August won Best Consumer Membership with Our World for P&O Cruises and Editor of the Year with Completely London/ The Experts for Kingleigh Folkhard & Hayward and Flight Centre.

Clare Hill, Managing Director, Content Marketing Association said: “The CMA International Content Marketing Awards saw a huge diversity of entries from small independents to large multi-national businesses that were judged neutrally from a panel of CMA and non-CMA members. We’re proud to see the breadth of entries we received and celebrate the showcase of talent, determination and expertise in the content marketing industry in 2014 – the Awards really have proved content marketing is a channel-agnostic discipline and we’re excited to see what 2015 will bring!”

The evening saw agencies battling to win awards across 20 categories with a record 81 content marketing agencies submitting over 450 entries from six continents, including countries such as Australia, South Africa, USA, Canada and Germany. The total number of countries submitting entries was a 33% increase from 2013, with the number of agencies submitting entries increasing 29% year-on-year.

The full list of winners of the 2014 International Content Marketing Awards are:

Best Automotive Title – Hyundai – Honest (Hyundai) – Red Bee Media

Best Finance Title – Money Matters (Sainsbury’s Bank) – Seven

Best Travel & Leisure Title – #allin or nothing (Adidas) – We Are Social

Best Membership title (not-for-profit/charities/associations) – Financial Management magazine & app (Chartered Institute of Management Accountants (CIMA)) – Seven

Best Consumer Membership – Our World (P&O Cruises) August

Best Retail Consumer – McDonald’s FryFutbol (McDonald’s) – OMD International, Facebook and Arc Sponsorship

Best Non-Retail Consumer – Global Content Strategy – The Pack (Merrell) – Mediablaze Group

Best Public Sector/Government – Ethos journal & website (Serco) – Sunday

Best Internal – Connect (EDF Energy) – Redhouse Lane

Best Specialist – #bestsummerever (British Airways) – Cedar Communications

Best B2B: Industry & Manufacturing – PlumbParts (The Wolseley Group) – Redactive

Best B2B: Professional & Financial Services – Business Agenda (Royal Bank of Scotland) – John Brown

Best B2B: Technology & Telecoms – I-Global Intelligence for the CIO (I-CIO) (Fujitsu) – Seven

Best Brochure/Catalogue – Fortnum & Mason Christmas Brochure (Fortnum & Mason) – CPL and Seven Dials

Designer of the Year – Sam Walker, Market (Lloyd’s of London) – Sunday

Editor of the Year – Donna Hardie, Completely London/ The Experts (Kinleigh, Folkard & Hayward/Flight Centre) – August

Best use of Photography – Home (John Lewis) – John Brown

Best use of Illustration – A magazine about where we live (Shelter) – Smoke Creatives

Best use of Video Content – The Advantage (Jobsite) – Seven

Launch of the Year – A magazine about where we live (Shelter) – Smoke Creatives

Grand Prix – The Advantage (Jobsite) – Seven

The Awards followed the CMA International Content Marketing Summit, which also took place on November 26, at Kings Place, London. Speakers included YouTube, Buzzfeed, The Prince’s Trust, Jamie Oliver Group, WGSN, Velocity, Econsultancy and House of Fraser.