Apple News, the new, free newsreader app will feature a selection of content from all four print publications and their websites, allowing users to sample features and news. Content will be updated daily directly by the Condé Nast Digital team.
As the launch partner, Burberry will have exclusive advertising across all four British titles for three months. The partnership will also extend to the US Vanity Fair and GQ Apple News channels.
Wil Harris, Head of Digital of Condé Nast comments, “The launch of Apple News is an exciting opportunity for Condé Nast to put its premium digital content in the hands of the world’s most savvy mobile users. By creating bespoke layouts that scale beautifully across Apple devices, we are delighted to be able to offer the premium look and feel that Condé Nast is known for, in this new native format. As we move into 2016, our digital readers will start to see a thoughtful, joined-up design language across our Apple News, digital edition and website products, which will align them with the award-winning design of our magazine titles. We are extremely pleased to be able to join forces with Burberry to start to bring this vision to life.”