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Content Marketing Association reveals speaker line-up for summit

The Content Marketing Association (CMA), the industry body for the content marketing industry, has announced first details of its speakers for the sixth annual International Content Marketing Summit, which will be held at Kings Place in London on December 3, 2015.

The headline for the summit this year is Conquer ConTech – How to Harness the Power of Technology to Deliver Successful Content Marketing Strategies.

The event features a line-up of experts, including Conny Kalcher, VP Global Marketing, LEGO, Alistair Cotterill, EMEA Creative Lead, Instagram, Ed Couchman, Head of Agency Relations, Facebook and Stephen Rosenthal, Head of Social, Google.

Clare Hill, Managing Director, the CMA, said: “Content marketers are consistently developing increasingly sophisticated content marketing strategies, as the industry continues to grow as the fastest part of the marketing mix. I’m really proud to be able to announce such a stand out line-up for our International Content Marketing Summit and I have no doubt it will be an invaluable opportunity for delegates to learn from best-in-class industry experts about a host of different mediums.”

The Summit will see over 350 senior personnel from brands, media owners and content and media planning agencies gather to discuss the latest insight, expertise and case studies from the global content marketing industry.

Confirmed speakers include:

Stephen Rosenthal, Head of Social, Google

Anna Watkins, Managing Director, Guardian Labs

Conny Kalcher, VP Global Marketing, LEGO

Douglas McCabe, CEO, Enders Analysis

Tom Curtis, Head of Beyond Advertising, Mediacom

Alistair Cotterill, EMEA Creative Lead, Instagram

Trish Halpin, Editor in Chief, Marie Claire

Ed Couchman, Head of Agency Relations, Facebook

Michael Sadicario, Chief Revenue Officer, Storyful

Esther Allen, Digital Marketing Director, Liberty

Rupert Bedell, Head of Corporate and Commercial Banking, Royal Bank of Scotland

The marriage between content marketing and technology offers direct routes to market, helps brands develop trust through content, improves omni-channel retail and drives digital innovation with brands as broadcasters, all of which will be presented and discussed at this year’s event, says the Content Marketing Association.