The purpose of the redesign was to complement the changes in magazine content which takes a wider view of the creative industries, aimed at creative leaders and those who aspire to be creative leaders. The cover of this special issue was finished by Celloglas.
As part of the redesign, a new logo was created. It was drawn by Robert Holmkvist of Essen International using a bespoke typeface. This logo was designed to reflect where Creative Review wish to be in the future, shown through its tone and sensibility. On the cover of the issue, the new logo, along with the predominant number ‘50’ and the black section of the design, were finished with a high-build Spot UV at Celloglas Leicester. The cover also features matt lamination on all areas without the Spot UV and also a textured spine, which replicates the look of wibbling used in book binding, says Celloglas.
Steve Middleton, Sales Director at Celloglas commented, “We’re so glad to have been involved in such an important issue for Creative Review. We worked closely with the team and chose some great finishes that work brilliantly with their new design.”
Patrick Burgoyne, Editor of Creative Review added, “The finishes from Celloglas have enhanced the new design brilliantly. There’s a range of textures and the spot UV has highlighted key areas of the design, such as our new logo. We’re really pleased with how well the finishes complement the redesign.”
Aside from the redesign, a main feature of this edition is the ‘Creative Leaders 50’ which looks at 50 UK-based creative leaders in industries from theatre to advertising. The magazine will be sharing advice with its readers from the selected 50 over the coming months. A new website featuring the redesign is also in the making.